Native advertising is a new type of online advertising method where the ads blend with the different elements in the platform.An advertiser want to promote his products or service.A media reader do not want to read an advertisement.A media platform want to make money from advertising.All the three objectives converges at native advertising.Earlier there was a wall between advertising and editorials.Journalists were handling editorials and sales people were writing advertisements.Now the wall is no longer there.The editorial versus advertising divide is no more.Embedded marketing technique of placing a product within the content is the key aspect of native advertising.Promoted videos, images, articles, music, ringtones, commentary, posters etc are the some of the forms and this is actually different from traditional advertising.Contextual advertisements displayed in google adsense hosted websites as well as google search advertisements etc. are popular form of native advertisements.Y...
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