Colors is a popular GEC (General Entertainment Channel) for indian audience owned by Viacom 18 (a partnership between Viacom and TV18 Network).It got popular as soon as it got launched and is competing with channels such as Star Plus, Sony, Zee, Star One, bindass, NDTV Imagine etc.
The BIG TV guys have added colors from January 14th , 2009 onwards.Now since they have increased all the subscription packages they have done another benefit to the customers also.You got to pay 25 Rs per month if you need the colors if you are a customer.These guys are looking to woo new customers.Once they win the customer, they have no regards for them.
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