Komli Inc is an indian ad network that provides banner advertising.Many indian advertisers are using Komli to reach out to indian diaspora around the globe.Do not use komli if your visitors are not ninety percent Indians.Komli has NRI ads of bharatmatrimony and simplymarry.Komli is a system that is oriented towards the advertiser.That is if you can advertise to people in india at damn cheap costs.Comparing to advertising on other networks, advertising on komli is damn cheap.The after effect is that Komli pays less to the publisher.
For publishers, komli is a flop scene.Your ads are going to be clicked less than google adsense ad.The CTR would be too low.The EPM rates are unimaginably low.The only positive is that you get to see the earnings billed in Rs on the reports.Do you feel proud to be an Indian?
Click here for Komli Website
We do not recommend this service.
At http://power.komli.com the signed up user can see the following screen
Once you sign up you can see the dashboard and revenue report.The top left graph shows the pattern of revenue generation over this network over 30 days.It is titled 'Revenue (Last 30 Days) .The next graph is a bar type representation of week on week Net eCPM an impressions.Now the eCPM gives you an information about how an ad network performs compare to other network.An eCPM of 8.9 was seen on a particular day.It means that if 1000 impressions from this ad network is displayed, you get 8.9 Rupees.
Komli stresses on conversions from the ads displayed on your website.It means that even if people have viewed on clicked your ads you get paid in paisas and if you want in rupees the visits should generate sales(mp3 player from futurebazaar.com) or sales request (called a lead like some one filling out a form at sharekhan.com or registering at shaadi.com).There is less competition among advertisers for adspace in komli.The result ,they pay you less....
So better go for adsense , chitika for monetizing your website.If you still have a true indian website , affiliate marketing using DGM India is better.
If you still want to know where komli loses the edge with google see the image below:
If you can't see the text, i can type it here.
Impressions = 163,201
Clicks = 466
Conversion = 36
Click rate = 0.29
Publisher Compensation = 1287.44 (this is in rupees..amazing)
Net eCPM = 7.89 (never below 100 in adsense)
ROI (return of investment for the advertiser) = 90.99
If people at komli are reading this page, please understand that google became market leader because they were trying to share the pie with the publishers which you and tyroo are reluctant.
I guess you would blame the publisher websites for the less click rate.But you can work on your adserving also...right?
The Verdict
Use only on unsold inventory ad spaces...Better stay away from them.......
Comments
I would also like to mention about DGM India as you mentioned about it in your post.. could you please inform me about them.. I thought of checking them out as they are an affiliate network and hence cannot pay as less as komli .. their affiliate rate was fair with 25 rupees on average on every conversion ... I put up their ad banners and alas I was not able to see any reports for five days.. I ran all options in the reports tab and it only showed no data to display.. I sent them a few mails too but they did not respond.. with time I also saw that advertisers were suspending their programs from DGM India.. this made me even more suspicious and I finally pulled down their banners from my websites.. are DGM India genuine.. if they are genuine how does the reports work.. could you please upload a DGM India reports screenshot
I am getting extremely irritated with these Indian ad programs and dont know when any good Indian ad network would be produced ... it seems that I and all other Indian publishers will have to remain with international ad networks for supplementing adsense until some good Indian ad network arrives... heard terrible stories about axill india too which used to be quite famous a year ago with 15 rupees CPM ... same goes with tyroo and ozonemedia.. nowadays these Indian ad networks make me very skeptical.. please post all your experiences too with these networks
Recently joined Shoogle and AXIl CPM, so do not know about them.
i shall review DGM and show the reports.
Take care in changing the [RANDOM] in the code with a double digit number.Otherwise ads will be displayed and advertisers won't pay you as not tracking will be taking place.
Thanks
Online Advertising india
They are rude while replying to their customers, also they do not make payments.
In last 4 months they made only the first payment and still my 50,000 is due on them but when i mail them or contact them there is no response.
They keep telling that they will make the payment soon please wait but now as its too long they are not even able to tell that and are not just replying.
They will not survive in the market this way for long.